Summary

The Head of Admissions and Marketing will play a central role in shaping the school’s public profile and ensuring families experience a warm, professional and efficient journey from first enquiry through to enrolment.

Detail

Admissions

• Working closely with the headmaster and other members of the SLT, to have ownership of the school’s pipeline of future pupils which the postholder will manage with the goal of maximising entrants to the school.
• Deliver effective admissions plans to support pupil recruitment, with some input in the ongoing development of these plans
• Manage the full admissions journey, ensuring a welcoming and customer–focused experience for all prospective families.
• Respond promptly along with the Admissions Officers to enquiries and maintain high-quality, personalised communication throughout the process.
• Organise and oversee school tours, open events, taster/trial days, assessments, experience days and other admissions touchpoints
• Ensure compliance with regulatory requirements and the consistent application of admissions policies
• Oversee application and placement testing, ensuring suitability and managing expectations.
• Build strong relationships with educational agents and recruitment channels both in the UK and overseas managing the commercial and administrative aspects of their relationships including contracts and commissions.
• Provide regular admissions reporting and data analysis to inform decision -making.
• Line-manage Admissions team, ensuring efficient, professional and cohesive team operation.
• Gather and analyse information on pupil withdrawal and support retention through effective follow-up.
• Liaise with relevant colleagues on bursaries, scholarships, SEND matters and UKVI compliance
• Maintain accurate pupil roll data and oversee registrar–related responsibilities

Marketing

• Implement a dynamic marketing strategy using digital, print, social media, PR and other channels, with some input in the ongoing development of these plans.
• Oversee the school website with the Marketing Officer, ensuring it is engaging, up‑to‑date, secure and reflective of the school’s values and achievements.
• Monitor website analytics and use insights to enhance engagement and recruitment.
• Ensure consistent branding across all publications, templates, prospectuses and communications.
• Support with creation and updating of marketing resources such as prospectus and infographics.
• Build the school’s media presence and seek opportunities to raise its profile across relevant networks.
• Capture and promote school events, achievements and wider life to enhance reputation.
• Represent the school at events and ensure high quality, professional presentation at all times.
• Identify new markets and opportunities for recruitment; attend fairs, exhibitions and conferences where needed.
• Lead internal and external admissions and marketing events, supporting successful planning and delivery.
• Monitor local, national and international trends, adjusting marketing activity accordingly.

Personal Attributes

You will be a positive, proactive individual who enjoys working with families and colleagues alike. You will bring strong presentational and organisational skills, excellent attention to detail and the confidence to represent the school in a compelling and professional manner. Experience in admissions, marketing or customer – facing roles – ideally within an educational setting – will be a strong advantage but is not a necessity.

Documents

• Head of Admissions and Marketing-(March 2026) (1) PDF Document